Baked by Sweet Tooth
A Portsmouth baked goods brand with a loyal following needed an identity as bold and joyful as the treats they were selling.
Vintage, pink, personality. Built to turn heads.
Baked by Sweet Tooth had already built real momentum selling at Gunwharf Quays, but the DIY brand wasn't doing justice to what they'd created. With a permanent van spot on the horizon, this was the moment to get the visual identity right across everything: packaging, signage, social, and a vehicle wrap that would turn heads.
They had a clear vision: vintage, pink, personality-led. The logo uses chunky retro typography that feels bold, friendly, and instantly recognisable, with a nostalgic bakery charm that still looks clean and current. The palette keeps their signature pink at its heart, adding coral red, a pop of blue, and a soft buttery yellow for a look that's playful and energetic without losing clarity.
The cookie mascot is where the brand really comes alive. Illustrated in multiple poses and moments, it creates storytelling across packaging, stickers, and content. Phrase-based stickers like "sold out" and "we're open" give the brand an ongoing, animated personality wherever it shows up.
- Logo Suite
- Colour palette
- Typography
- Mascot Illustration
- Sticker Design
- Menu Design
- Social media design
- Van Wrap
"We've rebranded and we're OBSESSED. It's kind of wild looking back at how far we've come from our little shop on Albert Road, to pop-ups and market stalls, to our stand at Gunwharf and now this."